When it comes to first impressions, appearances make a big difference. This is extra true in the world of hospitality. Many restaurants know that uniforms can have a big impact on customers. Proper grooming standards are also important. After all, who wants their food served by someone with dirty fingernails, greasy hair and shabby clothing? But why are employee uniforms so important?
They Reflect Your Brand
Your brand should be visible in every aspect of your establishment – your food, your menus, your decor, and your employee uniforms! Uniforms are just another way to show customers what your restaurant is all about. After all staff are your walking, talking brand ambassadors Whether you’re a casual restaurant with funky slogans on the front of t-shirts or a Michelin star restaurant where servers wear ties, and formal waistcoats, uniforms help set the tone.
They Make It Easy To See Who’s An Employee
If a customer needs something, how will s/he get the attention of an employee if they are all dressed differently? You certainly don’t want your customers to accidentally ask another diner for a refill! Uniforms make it easy for customers to spot employees at a glance.
They Instill Pride In Your Staff
When uniforms look great and fit well, they make employees feel proud of their jobs. This is one reason to make sure your uniforms aren’t embarrassing or ill-fitting. After all, who feels good when they’re wearing unflattering or unfashionable clothing? If your employees know they look great and professional, they’re more likely to feel proud to work for you.
They Create A Professional Environment
Your employees probably have very different backgrounds and lifestyles, but when they put their uniforms on they’re all part of the same team. Uniforms can help create a professional environment and can help employees get in the right frame of mind to do a great job.
They Inspire Customer Confidence
Your food and your service might be great, but for many customers, the appearance of servers makes a big difference. Simply put, uniforms make your employees look reliable and trustworthy. This lets customers know that they can count on your employees to do their jobs right. Although uniforms look different at each restaurant, there’s no denying that appearances are important. The right uniforms – and the right grooming – can define your brand, mark employees, inspire employee pride, create a professional environment, and inspire customer confidence. If you would like our help to improve your current staff uniform, or perhaps you don’t currently have a uniform for your staff, please do get in touch here.
