Employee uniforms make a big first impression in the eyes of your customers. Not only do they easily identify staff members, but they also reflect your brand’s image. We always say that your staff are your walking, talking brand ambassadors. A good uniform can also have a large impact on your business so it’s imperative to get it right. Get the uniform wrong and it can have detrimental effects.
Here’s five key benefits of having a great staff uniform.
- Builds Team Spirit
You want your employees to act as a team, to be as one. When everyone works together toward a common goal, your business is more successful and profitable. A good staff uniform, that the employees love to wear (and feel great wearing) means a happy united workforce. After all, who wants to go to work to be unhappy?
- Make Employees Stand Out (for the right reasons)
Restaurants, bars and hotels for instance are busy places, and most customers want to get service immediately instead of trying to hunt down employees. Uniforms make it easy for customers to identify employees, so they can easily flag them down to get drink refills, place orders or grab the bill. That leads to happy customers, and happy customers leave bigger tips. That’s a win-win situation for everyone.
- Builds Brand Awareness
There are new bars, restaurants, cafes and hotels popping up all the time and you must come up with a way to stand out. You want customers to come to you, and perhaps more importantly, keep coming back to you. One of the best way to do this is through branding. Branding turns your business into a well-known and familiar name. Branding isn’t just about business cards and websites; it’s also about uniforms. Consistent brand messaging across all platforms will make your business stick in people’s minds.
- Keep Employees Focussed
You have some amazing employees, but they are still human. Identifiable uniforms instil a sense of pride and responsibility. Customer service is key in the hospitality industry, so great uniforms are a must.
- Save Employees Time (and money)
Providing your employees with uniforms saves them money, as they will not have to purchase an additional work wardrobe. It also saves them time every day – no more will they struggle with ‘what should I wear today’. They benefit from the savings and you benefit from having a polished-looking staff.
Uniforms aren’t just good for your business; they are good for the employees. Talk to your employees about the benefits of uniforms so they’ll understand that everyone wins when they wear them. Involve them in the design process, get their thought and ideas on what they would like to wear, it will help them embrace the uniform and the reasons behind it.
If you would like a chat about your staff uniforms and what we could do for you please get in touch!
